The World Is Changing - Your Business Needs To, Too

where has time gone?

Social media platforms are where you and your existing and potential customers should be having conversations. If you’re not participating in those conversations, how would you know if your brand’s messages are being heard by people you most want to connect with?

The long-standing perception has always been that any form of advertising is a no-no in a crisis. But while survival is of the utmost priority for many companies, thriving is a long-term game – and adversity often presents opportunities for brands to test, learn and innovate. From selling ‘with heart’ to choosing trusted publishers and/or publications, there are benefits to reap from #newnorm ways of advertising.