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Ambient & Experiential

Airports, airport lounges, and even plane interiors can be utilised in various creative ways for an ambient or experiential advertising campaign. The fact that their captive audience is usually relaxed and on the lookout for interesting or exciting new experiences makes campaigns utilising aviation media even more effective than they might be elsewhere.

Features

Leave a lasting impression on audiences by surprising them, appealing to their senses and emotions, and getting them to participate.

Speak with our media specialists to find out more.

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Potential for Virality

Unusual, fun, or personal experiences are by nature shareable on social media, and are highly likely to garner attention and quickly gain traction — thereby exponentially increasing an ad’s or an event’s number of viewers and associating its brand with the phenomenon.

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(Largely) Unfettered by Budget

Choose to go as small as a clever, thought-provoking statement placed in an unlikely or unusual location, or as big as a themed event incorporating high-tech gamified experiences. It’s all in the concept behind what a brand wants to achieve.

 
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Partnership Possibilities

The nature of ambient and experiential media opens any campaign to collaboration with other brands to increase buzz and reach, and the potential for a shared effort that wins ROI for all partners involved is very high.

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Lasting (Subconscious) Impact

Willing participation, caused by a successful appeal to a customer’s intelligence or emotions, is inherently memorable. It makes the brand relationship personal, and thus builds brand loyalty and increases positive word-of-mouth publicity.

Ambient & Experiential Placement Options

The only limits in this area of advertising are in the mind.

Find out more about the possibilities that abound from our media specialists.

 
Media Placements Options
Activation
Activation

Engage frequent travellers through brand activation in airline lounges including playing your advertising on the lounge tv, sponsor a Christmas tree or a time piece in a partnership programme or give out product sampling or set up a sampling booth.

On-Board Advertising
On-Board Advertising

Reach captured audiences during their flight through different on-board advertising options including bulkhead or overhead luggage bin advertising, head rest advertising, product sampling or even on-air audience engagement by the crew.

Livery | Plane Wrap
Livery | Plane Wrap

A great way to capture a wide range of audience by placing your brand on an aircraft. Be seen each time a plane takes off and lands in different destinations around the world.

“We can help you connect directly with passengers at key points in their journey, engaging them with your brand in unique ways - whether organically or through inspired branded activations. Our Ambient and Experiential channels allow for a truly impactful opportunity for you to reach a new audience of travellers, at a time when they have time, and are open-minded and excited for new experiences.”

— Mary Rae Esposito, Media Sales Director, U.S.

Ambient & Experiential Success Stories