Spafax Supports LATAM to Become First Airline Group in South America to Launch Anime Channel
LONDON – September 10, 2019 – Global entertainment and media agency Spafax have partnered with LATAM Airlines Group to become the first carrier in South America to offer anime content as part of its in-flight entertainment.
LATAM, which serves over 140 destinations worldwide, will feature a total of 10 hours of the popular Japanese animations through a partnership with Toei Animation Co. – the pioneer of Japanese animation – and Televix Entertainment, a distributor specialised in animation and anime among others genres. Passengers will be able to watch several anime titles and series including Captain Tsubasa, Robotech, Saint Seiya, Digimon, Dragon Ball Z, Mazinger Z, Bleach, Naruto, Nadja, Beyblade and Sailor Moon.
“As Latin America’s leading airline, we aim to anticipate our clients’ in-flight entertainment interests. Spafax helps us to select an engaging mix of content that will resonate across our varied passenger demographic and the anime channel is a superb addition for all ages.”
“We are always on the lookout for market trends on behalf of our clients.”
Santiago Edelberg, IFE Account Director, LATAM at Spafax, said, “We are always on the lookout for market trends on behalf of our clients and the audience for anime content continues to grow. We’re thrilled to help LATAM be the first airline group in the region to launch its own anime channel.”
LATAM’s anime channel is available onboard starting September 2019. LATAM was awarded Best Entertainment in South America in 2019 by the Airline Passenger Experience Association (APEX).
For further information or to arrange an interview, please contact: Jessica Sammut
Global Marketing Manager, Spafax
jessica.sammut@spafax.com
About LATAM Airlines Group S.A
LATAM Airlines Group is Latin America’s leading airline group with one of the largest route networks in the world, offering services to 143 destinations in 25 countries, including six domestic markets in Latin America – Argentina, Brazil, Chile, Colombia, Ecuador and Peru – in addition to international operations in Latin America, Europe, the United States, the Caribbean, Oceania, Africa and Asia.
The airline group employs over 41,000 people worldwide, operating approximately 1,300 flights per day and transporting 69 million passengers per year.
LATAM Airlines Group has 317 aircraft in its fleet, which features the latest and most modern models including the Boeing 787, Airbus A350, A321 and A320neo.
LATAM Airlines Group is the only airline group in the Americas and one of three worldwide to be part of the Dow Jones Sustainability ‘World’ Index. In 2018, it was recognised by the index for sustainable practices, based on economic, social and environmental criteria, for the fifth consecutive year.
LATAM Airlines Group shares are traded on the Santiago Stock Exchange and the New York Stock Exchange in the form of ADRs.
For any commercial or brand related query, visit www.latam.com. Further financial information is available via www.latamairlinesgroup.net.
About Spafax Group
The Spafax Group is one of the world’s leading providers of media sales, entertainment curation and content marketing. Originally founded to serve the airline market, Spafax Group companies now support a wide variety of leading brands around the world. Current clients include Air Canada, American Airlines, British Airways, Japan Airlines, Delta Air Lines, Emirates, the Lufthansa Group, Mercedes-Benz, Singapore Airlines and many others. The group is headquartered in London with over a dozen offices around the world. Spafax is a WPP company.
