TFWA 2019: Spafax Offers Brands a Glance Into the Future of Travel Retail
CANNES – September 30, 2019 – Global media, content and entertainment agency, Spafax, announced today its debut at the TFWA World Exhibition & Conference in Cannes, France. As the world’s largest association in international duty-free and travel retail, TFWA will host over 3,000 traveler-oriented brands and nearly 500 international exhibitors.
Spafax, who work with over 25 airline clients globally to deliver creative media solutions to passengers, will showcase their latest solutions in the TFWA Innovation Lab portion of the event, which targets the 12,000 industry professionals who attend the TFWA World Exhibition & Conference and want to see the latest in fresh ideas and new thinking.
“[TFWA Innovation Lab] is a glance into the future of airport retail with concrete examples of innovation by brands, airports and other stakeholders.”
Alain Maingreaud, President of TFWA Association, said: “[TFWA Innovation Lab] is a new exhibition space for around 30 exhibitors from the sector that are transforming duty-free and travel retail. It’s a glance into the future of airport retail with concrete examples of innovation by brands, airports and other stakeholders. It’s the place where industry professionals can discover the latest tools to engage travelers and meet their needs.”
Taking place at the Palais des Festivals in Cannes October 1-4, 2019 the TFWA Innovation Lab is for companies active in five specific areas:
Digital and Mobile Tech
Traveler services
In-store Design
Research
Sustainability and CSR
“Our latest travel retail opportunities not only give brands access to the highly captive airline audience, but also weave brands into the passenger experience in a way that is meaningful and engaging for travelers.”
“We’re thrilled to be making our TFWA debut within the Innovation Lab portion of the show. We look forward to educating TFWA attendees on our latest travel retail opportunities that not only give brands access to the highly captive airline audience, but also weave their brand into the passenger experience in a way that is meaningful and engaging for travelers.”
Spafax’s media solutions engage travelers across social, mobile and digital environments alongside its traditional media such as OOH, pre-roll video and print. The agency’s latest developments for brands and travel clients leverage creative technology to enhance the passenger journey across multiple touchpoints.
For further information or to arrange an interview, please contact:Jessica Sammut
Global Marketing Manager, Spafax
jessica.sammut@spafax.com
About Spafax Group
The Spafax Group is one of the world’s leading providers of media sales, entertainment curation and content marketing. Originally founded to serve the airline market, Spafax Group companies now support a wide variety of leading brands around the world. Current clients include Air Canada, American Airlines, British Airways, Japan Airlines, Delta Air Lines, Emirates, the Lufthansa Group, Singapore Airlines and many others. The group is headquartered in London with over a dozen offices around the world. Spafax is a WPP company.
