Accor ALLSAFE campaign with LATAM
Accor and LATAM team up to raise awareness of Accor’s ALLSAFE measures to deal with COVID-19 pandemic
Campaign Objectives
Increase awareness about ALLSAFE measures taken by Accor to protect their clients’ health and well-being during COVID-19
Explain flexible cancellation and pricing policies
Increase sales numbers in Spanish-speaking countries (SSC), specifically Chile, Colombia and Peru
Spafax’s Solution
LATAM.com Home Page Banner (Carousel - Showcase): The most prominent format in LATAM’s home page (desktop only). For this campaign, they chose Chile, Colombia and Peru as their target audiences
LATAM Email (Travel Cycle Banner): In this case, the brand’s banner is displayed along side inspirational messages on travel and featured destinations through a portfolio of more than 13 types of emails and newsletters sent to frequent fliers. Target audiences from Chile, Colombia and Peru.
LATAM In-flight Entertainment (30 secs Safety Video): On all LATAM International SSC routes
Results
LATAM.com Home Page:
Chile: 784,354 impressions on desktop
Colombia: 58,170 impressions on desktop
Peru: 675,410 impressions on desktop
LATAM Email:
Chile: CTR - 3.62%, Open Rate - 16.41%
Colombia: CTR - 3.09%, Open Rate - 14.53%
Peru: CTR - 4.94%, Open Rate - 11.16%
LATAM In-flight Entertainment (Safety Video): 200,000 passengers (during COVID-19 period)
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