Girard Perregaux reaches out to Singapore Airlines’ affluent passengers

Client Sector

Luxury, Retail

Region

Global

Airline

Singapore Airlines, PPS Club

Platforms

In-Flight Entertainment, Print

GLOBAL BRANDING CAMPAIGN

Girard Perregaux showcased its quality watches to Singapore Airlines’ affluent passengers.

Campaign Objectives

• Improve brand awareness

• Increase watch sales

Spafax’s Solution

• 5-second billboard in Language section of IFE (KrisWorld TV)

• Full page ad in Priority Magazine, an exclusive publication delivered to the homes of high-net-worth, frequent flyers of Singapore Airlines

Campaign Mechanic

6 months in 2019

Results

Extensive passenger reach across the average monthly 1.7 million passengers on Singapore Airlines, and 40,000 PPS Club members

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