Samsonite’s VIP Collection Campaign with LATAM
LIGHT AND STRONG
Pack as you wish and let your suitcase do the heavy work.
Campaign Objectives
Increase sales numbers in Spanish-speaking countries (SSC)
Display Samsonite’s new VIP collection
Spafax’s Solution
Brand activation in LATAM VIP Lounges: Samsonite took advantage of this opportunity and invited some of its influencers to the LATAM VIP lounge in SCL to showcase their Samsonite VIP collection. This opportunity was also for the brand to capture the action from the event for a corporate video. LATAM’s passengers were given Samsonite store discount cards, which were part of the launch event.
LATAM’s VAMOS Magazine carried a full page ad on this new collection on all of its national and international flights (except domestic and international flights from Brazil).
Results
LATAM VIP Lounge SCL: 30,000 average passengers on a monthly basis for a 2 month period.
LATAM VAMOS Magazine: 135,000 copies in SSC, for a total reach of 2,800,000 people on a monthly distribution.
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