Spafax’s IQ™ Listed as Finalist in 2020 Crystal Cabin Awards
LONDON – March 5, 2020 – Spafax was named a finalist in the 2020 Crystal Cabin Awards for its IFEC data analytics platform, IQ™. Spafax is among the 24 finalists chosen from 105 short-listed entries across 21 countries.
The annual Crystal Cabin Award is presented in eight categories: “Cabin Concepts,” “Cabin Systems,” “IFEC,” “Greener Cabin, Health, Safety and Environment,” “Material & Components,” “Passenger Comfort Hardware,” “University,” and “Visionary Concepts.” Within the IFEC category, Spafax is running alongside Safran Passenger Solutions’ RAVE Bluetooth solution and JetBlue’s Multi-Screen Experience.
The platform, currently launched with Air Canada, offers a number of insights on content performance, enabling airlines to deliver an enhanced customer experience that offers passengers the best in in-flight entertainment (IFE). For example, the platform answers the following questions on content performance:
Which entertainment has the highest and lowest cost per view?
Which content performs best on my key routes?
How do my World Cinema titles perform on key routes and markets?
IQ™ is the first product of its kind to pull multiple data sets into one central platform and give airlines a global view of their passenger engagement. The platform delivers four dashboards across movie and TV content and contains over 30 data visualisations that provide in-depth insight into IFE content consumption.
“The nomination not only reflects our understanding of the industry and airline demand for data-led content strategy but it also validates the hard work and creativity of our extraordinary team.”
Alongside the entertainment insights, Spafax created a bespoke ‘IQ™ Score’ which uses Simplified Bayesian methodology to compare view performance of a title against the average views of similar titles. This can be used for performance KPIs, decision-making and when negotiating deals with distributors. Some of the elements used within the IQ™ score include:
Discovery Effort (per GUI Category)
Month of Exhibition
Cabin Class
Route
Calendar Month
GUI Categories
Language
Tony Taverner, Chief Technology Officer at Spafax said:
“The annual Crystal Cabin Award is the only international award for excellence in aircraft interior innovation and we are honored to be among this select group. The nomination not only reflects our understanding of the industry and airline demand for data-led content strategy but it also validates the hard work and creativity of our extraordinary team."
The 24 finalists will present their entries to the 27 members of the international expert jury. Winners will be announced within the next six to eight weeks.
About Hamburg Aviation
With more than 40,000 highly qualified personnel, Hamburg is one of the biggest locations in the world’s civil aviation industry. The two giants of the industry, Airbus and Lufthansa Technik, are joined by Hamburg Airport and more than 300 suppliers, as well as a variety of scientific and technological institutions. Every one of them contributes know-how and expertise. Companies, universities, associations, the economic authority and other partners have come together to form Hamburg Aviation, a cluster dedicated to advancing the city as an aviation location. Together they pursue a common goal: to network research and development, thereby bringing to market high-quality products and services for the aviation of the future – products that are good for passengers and set the standards in terms of resource protection. Hamburg Aviation concentrates on five product areas: the development and construction of aircraft and aircraft systems, the development and construction of cabins and cabin systems, the optimisation of aviation services, improving the efficiency of the air transportation system, and aviation-related information and communications technology. In 2008, Hamburg's aviation cluster was honoured by the Federal Ministry of Education and Research as a Leading-Edge Cluster. In 2014, Hamburg Aviation was honoured with the GOLD Label by the European Commission’s ECEI Initiative, recognising it as one of Europe’s best managed clusters. In 2016, Hamburg was declared to be one of 100 “Landmarks in the Land of Ideas.”
About Spafax Group
The Spafax Group is one of the world’s leading providers of media sales, entertainment curation and content marketing. Originally founded to serve the airline market, Spafax Group companies now support a wide variety of leading brands around the world.
Current clients include Air Canada, American Airlines, British Airways, Japan Airlines, Delta Air Lines, Emirates, the Lufthansa Group, Singapore Airlines and many others. The group is headquartered in London with over a dozen offices around the world. Spafax is a WPP company.
