Jewel Changi Airport Partners Scoot to Publicise its Grand Opening
Credit photo: Nathaniel Yeo, Unspalsh
Region
Airline
Platforms
LAUNCH CAMPAIGN OF THE ICONIC JEWEL
Jewel Changi Airport's tie-up with Scoot successfully publicised the mall's opening and various attractions to a regional audience, with a particular focus on Chinese and Indonesian tourists.
Campaign Objectives
Raise awareness of Jewel Changi Airport's brand and grand opening
Publicise the mall's varied and exciting offerings
Attract footfall and retail sales from a diversity of nationalities, particularly Chinese and Indonesian travellers
Spafax’s Solution
Advertisements in Scoot magazine
Immigration card sleeves
Online retargeting
Results
Delivered to all of Scoot's passengers and subscribers
Client mentioned that their target footfall/sales, particularly from Chinese and Indonesian travellers, was met
