OYA Telco App Install and Package Buy Campaign
A BUZZ-WORTHY CAMPAIGN
OYA Telco Offers Seamless Connection Across APAC for Travelers
Campaign Objectives
Raising awareness and generating buzz on OYA’s e-SIM and attractive data bundles
Getting users to sign-up and install the OYA app through campaign offers
Spafax’s Solution
A tactical and direct response with Scoot Airlines was strategised by targeting all inbound travelers in Asia with a free and SIM-less ‘Free 1GB’ plan through OYA’s app installs. Through this offer, OYA offered a seamless connection through most of APAC for travelers.
Results
Delivered +73% higher in clickthrough and engagement rates and outperformed Scoot’s benchmarks by 2X more!
